Chrome Push Notifications: Why You Should Ask Permission First

Chrome Push Notifications: Why You Should Ask Permission First

For all the good that web push notifications are, the one main gripe most marketers have about them is that you need to ask permissions from the user first. This means that users are free to deny websites permission, which happens a lot. In Chrome, this can be even worse because it’s no longer possible to ask permission from that particular user again once denied. Even worse, Chrome has plans on automatically denying such push notification website prompts, especially if…

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SMS vs Push Notifications: Making the Right Choice

SMS vs Push Notifications: Making the Right Choice

With mobile phones having become such an integral part of our daily lives, companies have learned to leverage it as one of the most cost-effective methods of engaging their clients, either through bulk SMS campaigns or push notification. Sending personalized text messages is an excellent marketing tool if not the best medium for communication. Even today, companies continue to adjust how they send bulk text messages and push notifications to their users. Each of the two simple, yet powerful marketing…

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The Truth Behind The Most Common Web Push Notification Myths

The Truth Behind The Most Common Web Push Notification Myths

Though new, web push notifications have skyrocketed over the past few years to become a high converting marketing channel that has allowed online businesses of all sizes to increase their sales. Though there are a growing number of businesses adapting to web push and using it as one of their marketing channels, there remains a lot of misconception regarding what web push notification really is. We’re here to change all of that. Below are some of the most prevalent web…

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What Tactics We Use to Monetize Notifications – Part II

What Tactics We Use to Monetize Notifications – Part II

Depending on who you ask, push notification may be new or old. The truth? It’s rather old. It’s arguably been around for as long as the internet has been. Although it wasn’t until recently that it gained traction as a simple, yet robust marketing channel. But, regardless of who you end up asking, most people will probably not be able to give you a proper answer when it comes to how to effectively utilize push notifications as a marketing channel….

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What Tactics We Use to Monetize Notifications – Part I

What Tactics We Use to Monetize Notifications – Part I

Push notifications have been around for quite a while. Arguably, since the advent of the internet. But, it wasn’t until 2008 when Apple introduced a push notification system that delivered notifications for any app with the introduction of the App Store that they slowly gained traction. By 2012 Google was already in on it, which eventually led to push notifications becoming one of the highest converting marketing channels out there. Despite its rise in popularity, however, most people, even marketers…

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Creating a Web Push Notification Strategy That Works

Creating a Web Push Notification Strategy That Works

It’s easy enough to come up with a web push notification strategy and take advantage of this ingenious marketing tool. But making sure that you’re just not wasting both time and money is a different story altogether. Below are proven tips that can help turn your web push notification campaign into a resounding success: Personalize – Don’t let the behavioral data available to you go to waste. Instead, use it to come up with personalized messages targeted towards segmented subscribers….

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Email vs Push Notifications: Which Is Better?

Email vs Push Notifications: Which Is Better?

Email and push notifications are two of the most popular methods employed by the marketers of today to communicate with their audience. The former has been around for pretty much as long as the internet has been. Meanwhile, web push notifications are starting to see an increase in popularity. Both marketing channels are effective in their own ways and understanding where one channel is better is key to the success of your overall marketing strategy. Making the Choice Businesses need…

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Why Bloggers and Publishers Should Use Web Push Notifications

Why Bloggers and Publishers Should Use Web Push Notifications

Having gained a lot of traction over the past two-three years, it’s safe to say that push notifications are here to stay. But, while most of you probably are familiar with mobile app push notifications, which are the messages that you see on your phone’s notification tray every time you unlock it, you probably don’t know what web push notifications are. Well, they work in a similar way, but instead of from mobile apps, they are relevant information sent by…

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Web Push Notifications and How People Respond To Them

Web Push Notifications and How People Respond To Them

With email, SMS and display ads have grown to become less effective in recent years, many companies have begun turning to web push notifications to market and reach out to their respective audiences. And for good reason, it’s very effective. Chrome, Opera, Firefox, and Safari, the four leading browsers of today, all offer support for web push notifications one way or another. Though the process varies from each one, it always involves users being asked permission to grant a website…

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What Are Web Push Notifications?

What Are Web Push Notifications?

You probably don’t know what web push notifications are, but if you’re using a computer or a mobile phone right now, there’s a huge chance that you’ve encountered them in some form or manner. There are various ways to connect visitors to websites. There are emails, which is probably the most obvious. Then there are forums, social media channels, and chat windows. One of the newer ones is web push notifications. Put simply, these are clickable content-rich messages sent to…

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