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Depending on who you ask, push notification may be new or old. The truth? It’s rather old. It’s arguably been around for as long as the internet has been. Although it wasn’t until recently that it gained traction as a simple, yet robust marketing channel. But, regardless of who you end up asking, most people will probably not be able to give you a proper answer when it comes to how to effectively utilize push notifications as a marketing channel….

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Push notifications have been around for quite a while. Arguably, since the advent of the internet. But, it wasn’t until 2008 when Apple introduced a push notification system that delivered notifications for any app with the introduction of the App Store that they slowly gained traction. By 2012 Google was already in on it, which eventually led to push notifications becoming one of the highest converting marketing channels out there. Despite its rise in popularity, however, most people, even marketers…

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